[{"data":1,"prerenderedAt":601},["ShallowReactive",2],{"guide-facebook-ad-policies":3},{"id":4,"title":5,"answer":6,"authorId":7,"body":8,"category":433,"ctaVariant":434,"dataset":433,"description":435,"examples":436,"extension":449,"faqs":450,"heroImage":475,"intro":476,"meta":477,"navigation":478,"path":479,"publishedAt":480,"seo":481,"sources":482,"stats":544,"stem":599,"updatedAt":480,"__hash__":600},"blog\u002Fblog\u002Ffacebook-ad-policies.md","Why Facebook Ads Get Rejected (2026)","Most Facebook ads get rejected for one of six reasons: personal-attribute hooks ('Are you struggling with...?'), before-and-after or unrealistic outcomes, restricted or prohibited goods, misleading claims, low-quality engagement bait, and circumventing systems. Meta reviews ads primarily with automation, usually within 24 hours, and removed over 159 million scam ads in 2025. To fix a rejection, read the exact policy named in Account Quality, repair that specific element, then request another review.","likit-sae-lee",{"type":9,"value":10,"toc":414},"minimark",[11,16,20,23,26,33,37,40,43,46,49,52,55,59,62,65,68,113,116,122,126,129,132,141,144,148,151,221,224,228,231,234,247,251,254,257,260,263,267,270,273,276,279,283,286,289,292,295,299,302,310,313,325,329,332,335,338,342,345,348,394,399,402],[12,13,15],"h2",{"id":14},"why-ads-get-rejected-and-what-meta-is-actually-checking","Why ads get rejected, and what Meta is actually checking",[17,18,19],"p",{},"A rejection feels personal, but it is not. Meta reviews ads primarily with automated technology, applying its policies at a scale no human team could match, with people training the systems and handling some manual cases. Per Meta's own Ads Review Policy, most ads are reviewed within 24 hours, which is why a rejection usually surfaces the same day you launch. The review covers every part of the ad: the image, the video and its thumbnail, the primary text and headline, your targeting, and the destination or landing page. If any one of those breaks a rule, the whole ad is rejected.",[17,21,22],{},"The volume context matters because it explains the strictness. Meta reported removing more than 159 million scam ads across Facebook and Instagram in 2025, and says 92% of them came down before anyone reported them. It also removed 10.9 million accounts linked to criminal scam centers that year. Those are Meta's own figures and should be read as directional, but the direction is unambiguous: the enforcement net is wide and largely machine-driven. Statista put the global cost of digital ad fraud at roughly $88 billion in 2023, which is the neutral backdrop for why Meta treats deception and system-dodging so harshly.",[17,24,25],{},"The reassuring half of the picture is that broad enforcement does not mean trigger-happy enforcement. Meta's Q3 2025 integrity data shows less than 1% of all content was removed for policy violations, and less than 0.1% of Facebook content was removed in error. Honest advertisers rarely get caught by accident. The ads that get rejected almost always share a small set of fixable problems, and the rest of this guide names them.",[17,27,28],{},[29,30],"img",{"alt":31,"src":32},"Flow diagram of a Facebook ad passing through automated review checking image, video, text, targeting and landing page, ending at an Approved or Rejected outcome.","\u002Fimages\u002Fblog\u002Ffacebook-ad-policies-review-flow.webp",[12,34,36],{"id":35},"personal-attributes-the-you-targeting-trap","Personal attributes: the \"you\" targeting trap",[17,38,39],{},"This is the category that catches careful, well-meaning advertisers most often. Meta's Personal Attributes policy bans ads that directly or indirectly assert or imply that you know a viewer's personal attribute. The list runs to 14 named attributes, including race, ethnicity, religion, age, sexual orientation, gender identity, disability, physical or mental health condition, vulnerable financial status, criminal record and name.",[17,41,42],{},"The trap is second-person copy. A line like \"Are you struggling with adult acne?\" reads as natural marketing to you, but the system reads it as asserting that the specific person seeing the ad has acne, a health condition. The same goes for \"People like you are switching to...\" which implies group membership. A longevity supplement that opens with \"Feel younger and reverse your age\" stacks two problems at once: it implies the viewer's age and it promises an unrealistic outcome.",[17,44,45],{},"The fix is almost always a rewrite into third person that describes the product or the result rather than the person. \"Are you struggling with pigmentation?\" becomes \"A brightening serum that targets stubborn pigment.\" A clinic running a campaign, much like a UR Klinik aesthetic ad, should describe the treatment and its realistic results instead of asking the viewer to confirm a worry about their own face.",[17,47,48],{},"It helps to understand why the policy is written this way. The personal-attributes rule predates most performance marketing and exists to stop ads that single people out, the \"we know you have debt\" or \"we know you have a condition\" style of targeting that feels invasive and that scammers lean on. The system cannot read your intent, so it reads your grammar. Second-person and \"people like you\" constructions are the linguistic fingerprint of that pattern, which is why they get flagged even in a wholesome skincare ad. Once you internalise that, the rewrite becomes a habit: describe the problem the product solves in the abstract, name the result, and let the reader decide whether it applies to them.",[17,50,51],{},"A quick test before you publish: read each line and ask whether it makes a claim about the person seeing it. \"Tired of breakouts?\" claims the viewer has breakouts. \"A serum formulated for breakout-prone skin\" claims nothing about the viewer at all. The second version performs just as well and clears review.",[17,53,54],{},"Religion is one of the 14 attributes, and it shows the line cleanly. A faith-based certification or dietary claim is perfectly fine as a product attribute: stating that a formula is certified to a religious standard describes the product. The risk appears only when copy implies something about the viewer's own faith, for example \"as a person of your faith, your skincare must...\", which can touch the religion prong of the policy. Keep the claim on the product, not on the believer.",[12,56,58],{"id":57},"before-and-after-and-unrealistic-outcomes","Before-and-after and unrealistic outcomes",[17,60,61],{},"Two separate standards police transformation claims, and conflating them causes avoidable rejections.",[17,63,64],{},"The Health and Wellness standard prohibits side-by-side before-and-after images for weight loss and for wrinkle or anti-aging treatments. It also prohibits close-up \"pinching fat\" shots and any messaging built on negative self-perception or an idealised \"perfect\" body type. The point is not that results are forbidden; it is that the side-by-side comparison and the shame framing are. General cosmetic before-and-after content can be allowed when the timeframe is realistic and there is no negative self-perception tactic, but the comparison format is the riskiest possible way to present it.",[17,66,67],{},"The second standard sits under deceptive content: Unrealistic Outcomes. It covers promises of results the product cannot reliably deliver, and it specifically warns against using before-and-after images to display idealised results. A supplement, much like a Beyond Collagen+ testimonial, cannot promise a guaranteed transformation or use \"cure\" language, because that crosses from claim into deception.",[69,70,71,87],"table",{},[72,73,74],"thead",{},[75,76,77,81,84],"tr",{},[78,79,80],"th",{},"Standard",[78,82,83],{},"What it targets",[78,85,86],{},"Safer reframe",[88,89,90,102],"tbody",{},[75,91,92,96,99],{},[93,94,95],"td",{},"Health and Wellness",[93,97,98],{},"Side-by-side before-and-after for weight loss or anti-aging, pinching fat, shame framing",[93,100,101],{},"Show the product in use, keep proof on the landing page",[75,103,104,107,110],{},[93,105,106],{},"Unrealistic Outcomes",[93,108,109],{},"Guaranteed results, idealised before-and-after, \"cure\" or \"reverse\" language",[93,111,112],{},"State a realistic, specific benefit with a real timeframe",[17,114,115],{},"The practical workaround is the same in both cases. Move the literal before-and-after off the ad and onto your landing page, where it lives as supporting evidence rather than the hook. In the ad itself, show the product being used and the realistic outcome. A pigmentation brand, much like a Shakura before-and-after campaign, can keep its strongest visual proof on the website and lead the ad with the product and a believable result, including a genuine discounted price when that is really the deal.",[17,117,118],{},[29,119],{"alt":120,"src":121},"Comparison table illustration contrasting a rejected side-by-side before-and-after creative with an approved product-in-use creative, with the before-and-after proof moved to the landing page.","\u002Fimages\u002Fblog\u002Ffacebook-ad-policies-before-after.webp",[12,123,125],{"id":124},"prohibited-versus-restricted-goods","Prohibited versus restricted goods",[17,127,128],{},"A large share of rejections come from advertisers who do not realise their product sits in a special bucket. Meta splits sensitive categories into two groups, and the difference decides whether your ad can run at all.",[17,130,131],{},"Prohibited content is never allowed. Tobacco and related products, weapons and ammunition, recreational drugs, and certain unsafe supplements fall here, along with the prohibited health images covered above. Meta also prohibits ads that push claims its third-party fact-checkers have debunked, and ads that exploit a crisis or a controversial event for commercial gain. No condition or disclaimer makes a prohibited ad eligible.",[17,133,134,135,140],{},"Restricted content is allowed, but only when you meet the conditions Meta attaches: age gating, written permission, geographic limits, or licensing. Alcohol, gambling and real-money gaming, dating services, and some health and wellness and financial products live here. A perfectly legal product can be rejected simply because the campaign skipped a required restriction, such as an 18-plus age limit, a market exclusion, or a local gate like ",[136,137,139],"a",{"href":138},"\u002Fblog\u002Fkkliu-meta-ad-approval-malaysia","KKLIU approval for medicine ads in Malaysia",".",[17,142,143],{},"The takeaway is to check your category before you write the creative, not after the rejection. If your product is restricted, the conditions are part of the brief, not an afterthought. The next two sections do that work for you: first a category-by-category rundown of what each restricted product needs to run, then Special Ad Categories, a separate regime that limits your targeting rather than your creative.",[12,145,147],{"id":146},"restricted-categories-and-the-condition-each-one-needs","Restricted categories and the condition each one needs",[17,149,150],{},"The restricted list is where legitimate businesses lose the most time, because the product is allowed but the campaign skipped the gate Meta attaches to it. Match your product to its condition before you write a line of copy, not after the Delivery column turns red. Here is the rundown for the categories that catch advertisers most often. Each is eligible only when you clear the specific requirement next to it.",[69,152,153,163],{},[72,154,155],{},[75,156,157,160],{},[78,158,159],{},"Category",[78,161,162],{},"Condition Meta attaches",[88,164,165,173,181,189,197,205,213],{},[75,166,167,170],{},[93,168,169],{},"Alcohol",[93,171,172],{},"Target ages 18 and over at minimum, and follow the higher floor a country sets (21+ in the United States, for example); blocked entirely in some markets",[75,174,175,178],{},[93,176,177],{},"Online gambling and real-money games",[93,179,180],{},"Request authorization through Meta Business Suite, prove a valid license in each market, target 18+ only",[75,182,183,186],{},[93,184,185],{},"Cryptocurrency exchanges, wallets and trading",[93,187,188],{},"Prior written permission from Meta, plus a recognized regulatory license submitted for review",[75,190,191,194],{},[93,192,193],{},"Online pharmacies and prescription drugs",[93,195,196],{},"LegitScript certification, Meta authorization, target 18+, eligible countries only",[75,198,199,202],{},[93,200,201],{},"Credit cards, loans and insurance",[93,203,204],{},"Target 18+, follow the disclosure rules local law requires, hold any license the market demands",[75,206,207,210],{},[93,208,209],{},"Cosmetic products, procedures and surgery",[93,211,212],{},"Target 18+, with no idealized or false-outcome claims",[75,214,215,218],{},[93,216,217],{},"Dating services",[93,219,220],{},"Prior written permission from Meta before the ad runs",[17,222,223],{},"A few of these have hard edges worth calling out. Short-term and payday loans are not restricted, they are prohibited: Meta does not allow ads for loans of 90 days or less, for payday loans, or for paycheck advances, so a lender promoting a 30-day product cannot run on Meta at all. Cryptocurrency and dating both need permission granted in advance, and that takes time, so a launch that depends on either should start the authorization weeks ahead, not the morning of the campaign. The age floor on alcohol, gambling, financial products, and cosmetic procedures is not a suggestion either: leave the age range at 18+ or higher, or the ad is rejected before anyone sees it. An online pharmacy is the strictest case, needing both LegitScript certification and Meta's own sign-off, and only in eligible countries, so treat that approval as a project, not a checkbox.",[12,225,227],{"id":226},"special-ad-categories-a-targeting-rule-not-a-creative-rule","Special Ad Categories: a targeting rule, not a creative rule",[17,229,230],{},"Special Ad Categories work differently from everything above, and advertisers who do not know they exist get blindsided. There are four: credit, employment, housing, and social issues, elections, or politics. If your ad promotes a job opening, a mortgage or loan, a property to rent or buy, an insurance product, or a political or social cause, you have to declare the category at the campaign level. Meta asks the question directly while you build the campaign: is your ad about credit, employment, housing, or related topics?",[17,232,233],{},"This is not about your creative, it is about who you are allowed to reach. To prevent discriminatory targeting, Meta strips out the levers that could be used to exclude protected groups. You cannot narrow by age, because the range locks to 18 through 65+. You cannot target by gender. You cannot target by ZIP or postal code, only down to a minimum radius rather than a single neighborhood. Demographic detailed-targeting tied to who someone is, such as income or relationship and parental status, is removed, and standard lookalikes are replaced by a Special Ad Audience that ignores the protected signals.",[17,235,236,237,241,242,246],{},"The trap is failing to declare. If your ad clearly belongs in one of these categories and you skip the box, Meta can reject it or restrict the account for circumventing the rule, even when the creative itself is spotless. The fix is to set the category honestly up front and plan the campaign around the looser targeting from the start, rather than designing a tight ZIP-and-age audience you will not be allowed to use. For how targeting works when these restrictions do not apply, see ",[136,238,240],{"href":239},"\u002Fblog\u002Ffacebook-ad-targeting","our Facebook ad targeting guide"," and the case for ",[136,243,245],{"href":244},"\u002Fblog\u002Fbroad-vs-detailed-targeting","broad over detailed targeting",", which is the direction Meta's automation pushes anyway.",[12,248,250],{"id":249},"misleading-and-deceptive-claims","Misleading and deceptive claims",[17,252,253],{},"This is the broadest bucket and the one where honest advertisers most often overreach by accident. Meta prohibits deceptive, false or misleading claims, including exaggerated performance, fake scarcity, and anything that misrepresents what the product is or does. Where the personal-attributes rule is about who you address, this rule is about what you promise.",[17,255,256],{},"The common failures are concrete. Inventing a discount that never existed, claiming a guaranteed income or a guaranteed cure, faking a countdown timer, or implying an endorsement you do not have. A supplement, much like an NMN3+ Pro campaign, that says \"feel younger\" or promises to \"reverse aging\" runs straight into both this standard and the unrealistic-outcomes rule. The compliant version makes a specific, defensible claim: what the product contains, what it is designed to support, and a realistic expectation rather than a miracle.",[17,258,259],{},"One more subtlety: every claim must hold up against the destination. If your ad headline promises a free trial and the landing page sells a subscription with no trial, the mismatch itself is a violation. Meta reviews the landing page as part of the ad, so a misleading claim can come from the page even when the creative looks clean. This catches advertisers who tune the creative perfectly and forget that a stale promotion banner or an out-of-stock offer on the page is now technically false.",[17,261,262],{},"The defensible standard is simple to state and harder to discipline yourself into: only claim what you can prove, and make sure the page says the same thing the ad does. A \"50% off\" hook needs a page that actually shows 50% off. A \"clinically tested\" line needs a real study you can point to. When in doubt, soften the verb. \"Helps support firmer-looking skin\" survives review where \"makes your skin firm\" does not, because the first describes a benefit and the second guarantees a result. The softer phrasing is not weaker marketing; it is the version that stays live.",[12,264,266],{"id":265},"engagement-bait-and-low-quality-creative","Engagement bait and low-quality creative",[17,268,269],{},"Some rejections are about quality rather than category. Meta penalises engagement bait, the \"Tag a friend who needs this\" or \"Comment YES to win\" style of copy that exists only to manufacture interactions. It also flags low-quality attributes: sensational language, shocking imagery, withheld information designed to force a click, and overly grammatically broken text. The classic offenders are countdown manipulation, all-caps shouting, and the \"you won't believe what happened next\" tease.",[17,271,272],{},"These rules exist because the same patterns are the fingerprints of low-effort and scam advertising, which is why the enforcement is so heavy. The fix is straightforward: write copy that says what the product is and why it helps, and let the offer do the persuading. If a line only makes sense as a trick to harvest a comment or a click, it will eventually be flagged, and it rarely performs well anyway.",[17,274,275],{},"Image quality counts here too. Heavily pixelated creative, screenshots of screenshots, and text crammed across the entire frame all read as low-effort to the review system. None of those will always trigger a hard rejection, but they raise the odds and they drag performance even when the ad runs. The cleaner and more legible the asset, the less friction it meets at review. Treat the quality rules as a floor, not a target: clearing them is the price of entry, and good creative comfortably clears them without trying.",[17,277,278],{},"One myth deserves to be retired right here, because it still shapes how cautious advertisers design images. There is no longer a hard limit on how much text can sit on a creative. Meta dropped the old rule that throttled the reach of images with more than 20% text overlay back in 2020, and it retired the grid tool that used to grade your image before you could run it. Heavy text still tends to underperform, so Meta recommends keeping it light, but a bold headline on the image no longer blocks delivery or causes a rejection on its own. Treat image text as a performance choice now, not a policy gate, and stop rejecting your own best hooks before review ever sees them.",[12,280,282],{"id":281},"intellectual-property-the-music-and-footage-trap","Intellectual property: the music and footage trap",[17,284,285],{},"Copyright is one of the most common real-world rejections and one of the least discussed, because it rarely feels like a policy problem until the ad comes down. Meta's intellectual-property rules bar any ad that infringes a third party's copyright or trademark, and in practice three things catch ordinary advertisers.",[17,287,288],{},"First, music and footage. If your video uses a popular song, a clip from a film or show, or stock footage you did not license, the ad can be pulled once a rights holder reports it or the system flags it. Meta is explicit that you must secure the licenses for both the sound recording and the underlying composition before you use music in an ad, which is two clearances, not one. The library of cleared tracks inside Meta's own tools exists precisely so you do not have to gamble on a trending song.",[17,290,291],{},"Second, other brands' marks. Using another company's logo, product name, or distinctive packaging to imply an endorsement, or to sell a knockoff, is a trademark violation. Comparing your product to a named competitor is allowed; impersonating one is not.",[17,293,294],{},"Third, and the one people genuinely do not expect: do not borrow Meta's own credibility. The policy bars ads that are likely to confuse people about the source, sponsorship, or affiliation of what you sell, so using Facebook, Instagram, or Meta logos and interface elements in a way that implies a partnership, or dressing an ad up as a native platform notification, can read as exactly that kind of confusion. Build your own creative rather than leaning on Meta's chrome to look official.",[12,296,298],{"id":297},"format-and-product-rules-you-can-miss","Format and product rules you can miss",[17,300,301],{},"Some rejections have nothing to do with your offer and everything to do with the format or feature you chose. Three are worth knowing before you build.",[17,303,304,305,309],{},"Lead forms. An instant lead form cannot ask for sensitive information without prior permission. Meta prohibits fields that request financial-account or bank details, government ID or Social Security numbers, health conditions or medical history, insurance policy details, and similarly sensitive data such as race, religion, or sexual orientation. A common rejection is a finance or clinic advertiser putting an account number or a health question directly on the form. Capture the contact in the form, then collect the sensitive details on a secure page of your own. Our ",[136,306,308],{"href":307},"\u002Fblog\u002Ffacebook-lead-ads","lead-ads guide"," covers how to build a form that converts without tripping this.",[17,311,312],{},"Branded content and creator partnerships. If a creator posts on your behalf, or you turn their post into an ad, it has to carry the paid-partnership label and tag your business through Meta's branded-content tools. An untagged paid post can be taken down, and by 2026 Meta routes creator content used in paid campaigns through its partnership-ads format. Tag the partnership; do not pass paid content off as organic.",[17,314,315,316,320,321,140],{},"Generative AI and the creative label. If your creative is generated or meaningfully altered by AI, Meta increasingly expects it to carry a \"Made with AI\" or \"AI info\" label, applied automatically when its systems detect AI signals or when you disclose them. It is a transparency requirement, not a rejection in itself, but mislabeling or hiding it on sensitive content is a problem. We cover that surface in depth in the ",[136,317,319],{"href":318},"\u002Fblog\u002Fmade-with-ai-label-meta-ads","Made with AI label guide",". For a tour of every format and the quirks that come with it, see ",[136,322,324],{"href":323},"\u002Fblog\u002Fmeta-ad-formats-explained","Meta ad formats explained",[12,326,328],{"id":327},"circumventing-systems-the-one-that-escalates","Circumventing systems: the one that escalates",[17,330,331],{},"If you remember a single rule from this guide, make it this one. Circumventing Systems is a deceptive-content violation that covers cloaking, sneaky redirects, hiding the real landing page, and, most relevant to everyday advertisers, re-uploading a rejected ad with small tweaks to slip past review. The reason it matters more than any other category is the severity: it triggers account-level enforcement, not just a rejected ad, and appeals can run slower, often on the order of a week or two rather than a same-day re-review.",[17,333,334],{},"Recent enforcement history shows how seriously Meta treats this. After Meta sued one nudify operator, CNBC reported that researchers had found the operator placed at least 8,010 related ads across Facebook and Instagram in just the first two weeks of 2025, a volume only possible by repeatedly evading review. The systems that catch that behaviour do not distinguish between a criminal network and a frustrated advertiser who duplicated a rejected ad three times in an afternoon. To the machine, the pattern looks identical.",[17,336,337],{},"So the worst thing you can do with a rejection is the instinctive thing: duplicate, tweak a word, and re-run. That is the behaviour the policy is built to catch. Fix the actual element that broke the rule, then request a review on the original ad. If you have genuinely changed the violating component, that is allowed and expected. If you are just trying to get the same non-compliant ad past the system, you are now risking the whole account.",[12,339,341],{"id":340},"how-to-read-a-rejection-and-fix-it","How to read a rejection and fix it",[17,343,344],{},"When the Delivery column turns red, resist the urge to guess. Open Account Quality, the dashboard where Meta lists each rejected ad, the specific policy it violated, and the Request review button. The named policy is the whole game: it tells you which of the categories above applies, and therefore which element to fix.",[17,346,347],{},"Work through it in order. First, read the named standard, not the one-line summary. Second, audit every element, because review covers the image, the video thumbnail, the primary text, the headline, the targeting and the landing page, and the violation might be in the part you were not looking at. Third, fix the specific element rather than rewriting the whole campaign. Fourth, request a review, and only if you have actually changed the violating component. An ad can also be re-reviewed after it goes live, so an early approval is not a permanent guarantee.",[69,349,350,360],{},[72,351,352],{},[75,353,354,357],{},[78,355,356],{},"Step",[78,358,359],{},"What to do",[88,361,362,370,378,386],{},[75,363,364,367],{},[93,365,366],{},"Read",[93,368,369],{},"Open Account Quality and note the exact policy named",[75,371,372,375],{},[93,373,374],{},"Locate",[93,376,377],{},"Check which element triggered it: image, video, text, targeting or landing page",[75,379,380,383],{},[93,381,382],{},"Fix",[93,384,385],{},"Repair that one element, in line with the named standard",[75,387,388,391],{},[93,389,390],{},"Appeal",[93,392,393],{},"Request review only after a real change, never on an untouched ad",[395,396,398],"h3",{"id":397},"which-edits-send-a-live-ad-back-into-review","Which edits send a live ad back into review",[17,400,401],{},"One detail surprises advertisers more than any other: an approved ad is not frozen. Editing the primary text or headline, swapping the image or video, changing the audience or placements, switching the format, or changing the destination link all push the ad back through review, and it shows an in-review status until it clears again. A budget or bid-strategy change can do the same. That is why a quick fix to a running ad can briefly pause delivery, and why duplicating the ad to test a variant is usually safer than editing the original mid-flight. Ads can also be re-reviewed on their own after going live, which is why an early approval is never a permanent guarantee: a creative that ran clean for a week can be paused later if the system or a person flags it.",[17,403,404,405,409,410,140],{},"If you find yourself fighting the same rejection across many ads, the problem is usually upstream in how the creative is briefed, not in any single ad. Building compliance into the brief, so hooks lead with the product rather than the viewer and proof lives on the landing page, prevents far more rejections than appealing them one at a time. A platform like AdPlay.ai keeps research, generation, editing and Meta launch in one place, which makes it easier to bake those guardrails into the creative before it ever reaches review. For the related signals to watch, see the ",[136,406,408],{"href":407},"\u002Fblog\u002Ffacebook-ad-in-review","in-review status guide"," and what to do if your ",[136,411,413],{"href":412},"\u002Fblog\u002Ffacebook-ad-account-restricted","ad account gets restricted",{"title":415,"searchDepth":416,"depth":416,"links":417},"",2,[418,419,420,421,422,423,424,425,426,427,428,429],{"id":14,"depth":416,"text":15},{"id":35,"depth":416,"text":36},{"id":57,"depth":416,"text":58},{"id":124,"depth":416,"text":125},{"id":146,"depth":416,"text":147},{"id":226,"depth":416,"text":227},{"id":249,"depth":416,"text":250},{"id":265,"depth":416,"text":266},{"id":281,"depth":416,"text":282},{"id":297,"depth":416,"text":298},{"id":327,"depth":416,"text":328},{"id":340,"depth":416,"text":341,"children":430},[431],{"id":397,"depth":432,"text":398},3,null,"neutral","The Meta Advertising Standards that reject the most ads, in plain English, plus how to read a rejection and fix it fast.",[437,441,445],{"brand":438,"hook":439,"format":440},"Shakura","Before and After ad for skin that pigmentation faded after treatment","Video",{"brand":442,"hook":443,"format":444},"UR Klinik","Feature Callout ad for a wudhu-friendly aesthetic treatment","Static",{"brand":446,"hook":447,"format":448},"Beyond Collagen+","Testimonial ad for skin that looks firmer after the collagen drink","UGC","md",[451,454,457,460,463,466,469,472],{"question":452,"answer":453},"Why was my Facebook ad rejected with no clear reason?","Open Account Quality and find the ad. Meta names the exact policy it believes you violated, even when the Delivery-column message is vague. The notice almost always points to one standard such as Personal Attributes or Health and Wellness. Read that named policy first, then look at every element of the ad, because Meta reviews the image, video, text, targeting and landing page together.",{"question":455,"answer":456},"What is the personal attributes policy and why does it reject so many ads?","Meta bans ads that assert or imply a viewer's personal attribute, including age, health condition, religion, race and financial status. The classic trigger is second-person phrasing like 'Are you struggling with acne?' or 'People like you love this.' Even though you mean it generally, the system reads it as claiming to know something private about the specific person seeing it. Rewrite in third person and describe the product, not the viewer.",{"question":458,"answer":459},"Are before-and-after photos always against Facebook ad policy?","Side-by-side before-and-after images for weight loss and anti-aging are prohibited under the Health and Wellness standard, along with close-ups that pinch fat and any negative self-perception messaging. General cosmetic results can be allowed with a realistic timeframe and no shame tactics, but the safe move is to show the product in use and keep transformation proof on your landing page instead of in the ad.",{"question":461,"answer":462},"What are Special Ad Categories and do they apply to my ads?","If your ad promotes credit, employment, housing, or a social, election, or political issue, it belongs in a Special Ad Category and you must declare it at the campaign level. The catch is targeting, not creative: to prevent discrimination, Meta locks the age range to 18 through 65+, removes gender and ZIP-code targeting, strips demographic detailed-targeting such as income, and replaces standard lookalikes with a Special Ad Audience. Skipping the declaration on a qualifying ad can get it rejected or the account restricted, so set the category honestly and plan around the looser targeting from the start.",{"question":464,"answer":465},"Can I use copyrighted music or images in my Facebook ad?","Only if you hold the rights. Meta's intellectual-property rules let a rights holder, or Meta's own systems, pull an ad that uses a song, film clip, stock footage, or image you did not license, and for music you need clearance for both the sound recording and the composition. Using another brand's logo or packaging to imply an endorsement is a trademark problem too. The safe path is your own creative or the cleared tracks inside Meta's tools, not a trending song lifted from somewhere else.",{"question":467,"answer":468},"Does editing an approved ad send it back into review?","Usually yes. Changing the primary text or headline, swapping the image or video, editing the audience or placements, changing the format, or changing the destination link all re-trigger review, and the ad shows an in-review status until it clears again. A budget or bid-strategy change can do the same. That is why a small fix to a live ad can briefly pause delivery, and why duplicating an ad to test a variant is often safer than editing the original. Ads can also be re-reviewed on their own after going live, so an early approval is not permanent.",{"question":470,"answer":471},"Can I just duplicate a rejected ad and run it again?","No. Re-uploading a rejected ad with small tweaks to dodge review is treated as circumventing systems, a deceptive-content violation that can escalate to account-level enforcement rather than a single rejected ad. Fix the element that broke policy, then request a review on the original ad or build a genuinely compliant new one.",{"question":473,"answer":474},"Is the 20% text rule still in effect for Facebook ad images?","No. Meta removed the rule that throttled the reach of images with more than 20% text overlay back in 2020 and retired the grid tool that used to grade it. Heavy text still tends to perform worse, so Meta recommends keeping it light, but a bold headline on the image no longer blocks delivery or causes a rejection by itself. Treat image text as a performance choice now, not a policy gate.","\u002Fimages\u002Fblog\u002Ffacebook-ad-policies-hero.webp","You uploaded the ad, the budget was ready, and then the Delivery column went red. Rejected. No human to call, a one-line reason that sounds like legalese, and a campaign that was supposed to launch this morning. The frustrating part is that most rejections come from a short, predictable list of policy categories, and once you can name the category you can usually fix the ad in minutes. This guide walks through the standards that reject the most creatives, in plain English, and shows you how to read a rejection notice and repair it without making things worse.",{},true,"\u002Fblog\u002Ffacebook-ad-policies","2026-09-23",{"title":5,"description":435},[483,487,490,493,496,499,502,506,510,513,516,519,522,525,528,531,534,537,540],{"label":484,"url":485,"year":486},"Meta Transparency Center, Privacy Violations and Personal Attributes","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002Fobjectionable-content\u002Fprivacy-violations-personal-attributes\u002F","2026",{"label":488,"url":489,"year":486},"Meta Transparency Center, Health and Wellness","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002Frestricted-goods-services\u002Fhealth-wellness\u002F",{"label":491,"url":492,"year":486},"Meta Transparency Center, Introduction to the Advertising Standards","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002F",{"label":494,"url":495,"year":486},"Meta Transparency Center, Circumventing Systems","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002Fdeceptive-content\u002Fcircumventing-systems",{"label":497,"url":498,"year":486},"Meta for Business, Ads Review Policy","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fads\u002Freview-policy-guidelines",{"label":500,"url":501,"year":486},"Meta Newsroom, Fighting Scammers","https:\u002F\u002Fabout.fb.com\u002Fnews\u002F2026\u002F03\u002Ffighting-scammers-protecting-people-with-new-technology-and-partnerships\u002F",{"label":503,"url":504,"year":505},"Meta Transparency Center, Integrity Reports Q3 2025","https:\u002F\u002Ftransparency.meta.com\u002Freports\u002Fintegrity-reports-q3-2025\u002F","2025",{"label":507,"url":508,"year":509},"Statista, Global cost of digital ad fraud","https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F677466\u002Fdigital-ad-fraud-cost\u002F","2024",{"label":511,"url":512,"year":505},"CNBC, Meta files lawsuit against developer of CrushAI nudify app","https:\u002F\u002Fwww.cnbc.com\u002F2025\u002F06\u002F12\u002Fmeta-files-lawsuit-against-developer-of-crushai-nudify-app.html",{"label":514,"url":515,"year":486},"Meta Business Help Centre, How to choose a Special Ad Category","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F298000447747885",{"label":517,"url":518,"year":486},"Meta Transparency Center, Cryptocurrency Products and Services","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002Frestricted-goods-services\u002Fcryptocurrency-products-and-services\u002F",{"label":520,"url":521,"year":486},"Meta Transparency Center, Financial and Insurance Products and Services","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002Frestricted-goods-services\u002Ffinancial-services\u002F",{"label":523,"url":524,"year":486},"Meta Transparency Center, Drugs and Pharmaceuticals","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002Frestricted-goods-services\u002Fdrugs-pharmaceuticals\u002F",{"label":526,"url":527,"year":486},"Meta Transparency Center, Alcohol","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002Frestricted-goods-services\u002Falcohol\u002F",{"label":529,"url":530,"year":486},"Meta Transparency Center, Online Gambling and Games","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002Frestricted-goods-services\u002Fgambling-games\u002F",{"label":532,"url":533,"year":486},"Meta Transparency Center, Copyrights and Trademarks","https:\u002F\u002Ftransparency.meta.com\u002Fpolicies\u002Fad-standards\u002Fintellectual-property-infringement\u002Fcopyright-and-trademarks\u002F",{"label":535,"url":536,"year":486},"Meta Business Help Centre, Branded Content Policies","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F221149188908254",{"label":538,"url":539,"year":486},"Meta Transparency Center, Labeling AI Content","https:\u002F\u002Ftransparency.meta.com\u002Fgovernance\u002Ftracking-impact\u002Flabeling-ai-content",{"label":541,"url":542,"year":543},"Social Media Today, Facebook Removing Restrictions on Text in Ad Images","https:\u002F\u002Fwww.socialmediatoday.com\u002Fnews\u002Ffacebooks-removing-its-restrictions-on-text-content-in-facebook-ad-images\u002F585705\u002F","2020",[545,549,552,555,559,562,566,569,573,576,580,584,587,590,593,596],{"label":546,"value":547,"source":548},"Scam ads Meta removed across Facebook and Instagram in 2025","159 million+","Meta Newsroom, 2026",{"label":550,"value":551,"source":548},"Share of scam ads Meta removed before anyone reported them","92%",{"label":553,"value":554,"source":548},"Accounts Meta removed in 2025 linked to criminal scam centers","10.9 million",{"label":556,"value":557,"source":558},"Share of all content removed for violating Meta policies (Q3 2025)","less than 1%","Meta Transparency Center, 2025",{"label":560,"value":561,"source":558},"Content removed in error on Facebook (Q3 2025)","less than 0.1%",{"label":563,"value":564,"source":565},"Time within which Meta says most ads are reviewed","24 hours","Meta for Business, 2026",{"label":567,"value":568,"source":565},"How Meta applies its policies to your ad","primarily automated",{"label":570,"value":571,"source":572},"Personal attributes Meta bans you from asserting or implying","14 named attributes","Meta Transparency Center, 2026",{"label":574,"value":575,"source":572},"Side-by-side before-and-after weight-loss and anti-aging images","prohibited",{"label":577,"value":578,"source":579},"Global cost of digital ad fraud in 2023","$88 billion","Statista, 2024",{"label":581,"value":582,"source":583},"Ads one nudify operator ran in just the first two weeks of 2025 (circumvention)","8,010","CNBC, 2025",{"label":585,"value":586,"source":565},"Special Ad Categories that limit how you can target an ad","4",{"label":588,"value":589,"source":572},"Minimum age Meta requires for alcohol ads in the United States","21+",{"label":591,"value":592,"source":572},"Permission cryptocurrency advertisers must get before running ads","prior written permission",{"label":594,"value":595,"source":572},"Certification online pharmacies need to advertise prescription drugs","LegitScript",{"label":597,"value":543,"source":598},"Year Meta removed the 20% image-text reach restriction","Social Media Today, 2020","blog\u002Ffacebook-ad-policies","2L-B8tMIHQjmtVpMQI9yvnoHCypNlcLbBpmQbK7rjZU",1786093697959]