[{"data":1,"prerenderedAt":447},["ShallowReactive",2],{"guide-facebook-ad-hook-rate-benchmark":3},{"id":4,"title":5,"answer":6,"authorId":7,"body":8,"category":340,"ctaVariant":341,"dataset":340,"description":342,"examples":343,"extension":344,"faqs":345,"heroImage":370,"intro":371,"meta":372,"navigation":373,"path":374,"publishedAt":375,"seo":376,"sources":377,"stats":409,"stem":445,"updatedAt":375,"__hash__":446},"blog\u002Fblog\u002Ffacebook-ad-hook-rate-benchmark.md","What Is a Good Hook Rate for Facebook Ads?","Hook rate is your 3-second video plays divided by impressions: the share of people Meta showed your ad to who watched at least three seconds. Meta defines a 3-second video play as a play of at least three seconds (or nearly the full clip if it is shorter), counted per impression and excluding replays. There is no official Meta benchmark, so treat any single number as directional: many practitioners hold a hook rate around 25-30% as solid and read your own account median as the line that matters. Hook rate reads the opening, hold rate reads everything after it, and thumbstop ratio is the same formula under a different name.","likit-sae-lee",{"type":9,"value":10,"toc":330},"minimark",[11,16,20,23,26,29,36,40,43,46,98,101,104,107,111,114,123,126,202,205,209,212,215,218,221,225,228,231,234,237,245,305,311,315,318,321,324,327],[12,13,15],"h2",{"id":14},"what-hook-rate-actually-measures","What hook rate actually measures",[17,18,19],"p",{},"Hook rate answers one question with no room for spin: of everyone Meta showed your video to, how many stopped long enough to register it. The formula is the same everywhere it appears, 3-second video plays divided by impressions, and it sits right at the top of your video funnel. Every later number you care about, the click, the lead, the sale, is gated behind that first decision a scroller makes in the time it takes to flick a thumb.",[17,21,22],{},"The numerator is precise, which is what makes the metric trustworthy. Per Meta's own definition, a 3-second video play is counted each time your video plays for at least three seconds, or for nearly its full length if the clip is shorter than three seconds. It is counted per impression and excludes replays. So hook rate is not a view count inflated by autoplay loops or by the same person watching twice. It is the share of paid impressions that earned three real seconds of a human's attention, no more and no less.",[17,24,25],{},"The catch is that Meta does not hand you this number. Ads Manager reports 3-second video plays in one column and impressions in another, but never their ratio. You build it yourself as a custom metric: open Customize Columns, choose Create Custom Metric, and define it as 3-second video plays divided by impressions. Name it hook rate, save it, and from then on it appears as a sortable column on every video report. That one-time setup is the difference between guessing which opener worked and reading it off a chart.",[17,27,28],{},"It also helps to keep the denominator honest. Impressions count each showing of the ad, not each person, so a creative shown three times to the same viewer counts three impressions against one human. As frequency climbs on a fatiguing ad, the same number of three-second watchers gets divided by a larger and larger impression count, which drags hook rate down even when the opener has not changed. That is worth remembering before you blame the creative for a number that slid on a tired ad set.",[17,30,31],{},[32,33],"img",{"alt":34,"src":35},"A person holding a phone vertically in soft daylight, thumb paused mid-scroll over a bright autoplaying video, the moment attention is won or lost.","\u002Fimages\u002Fblog\u002Ffacebook-ad-hook-rate-benchmark-scroll-moment.webp",[12,37,39],{"id":38},"the-benchmark-read-honestly","The benchmark, read honestly",[17,41,42],{},"Here is where most glossaries overreach. You will see a confident, precise \"good hook rate is X%\" stated as if Meta published it. Meta did not. There is no official platform benchmark for hook rate, because the number depends so heavily on what you are running and who you are running it to that a single universal figure would be misleading. So the honest version is softer, and saying so is the most useful thing this section can do.",[17,44,45],{},"As rough orientation only, many performance marketers treat a hook rate around 25-30% as solid for a typical account, with anything above 30% strong and below roughly 20% a clear sign the opening needs a rebuild. Treat that band as a directional, account-specific convention rather than a law. It is not sourced to a Meta benchmark or a single audited study; it is the working range practitioners settle on after watching their own ads, and it swings with every variable below. Quote it to set expectations, never to grade a single ad in isolation.",[47,48,49,62],"table",{},[50,51,52],"thead",{},[53,54,55,59],"tr",{},[56,57,58],"th",{},"Hook rate band",[56,60,61],{},"What it usually signals",[63,64,65,74,82,90],"tbody",{},[53,66,67,71],{},[68,69,70],"td",{},"Below ~20%",[68,72,73],{},"The opener is largely invisible in the feed. Most paid impressions never become a real three-second view.",[53,75,76,79],{},[68,77,78],{},"~20% to ~25%",[68,80,81],{},"Workable but soft. The first seconds have clear room to climb before the rest of the ad gets a fair test.",[53,83,84,87],{},[68,85,86],{},"~25% to ~30% (directional)",[68,88,89],{},"A solid working target for many accounts. The opener is doing its job for a healthy share of the reach.",[53,91,92,95],{},[68,93,94],{},"~30% and up",[68,96,97],{},"A genuinely scroll-stopping opener. Rarer, and worth studying so you can repeat what made it land.",[17,99,100],{},"What moves those bands more than anything is context, and four factors do most of the work. Placement comes first: a full-screen Reels unit, a partly visible Feed slot, and a tap-paced Stories frame ask completely different things of an opener, so they post different hook rates from the same footage. Audience temperature is second: a cold prospecting set has to be stopped from a standing start, while a warm retargeting pool already knows you, so the warm pool usually reads higher and the two should never be averaged together. Video style is third, because a UGC clip that opens on a face behaves differently from a motion-graphics intro. Video length and pacing round it out, since a snappy fifteen-second clip and a ninety-second explainer earn their three seconds in different ways.",[17,102,103],{},"Because the average is so context-dependent, the single most reliable benchmark is your own account history. Build the custom metric, let it run across a dozen or more ads, and your median becomes the line you optimize against. An ad five points above your account median is a winner whatever an external glossary claims, and an ad five points below it is your next thing to fix. The external range is a sanity check; your own median is the target that actually pays.",[17,105,106],{},"One more reason to hold the directional band loosely: it is a top-of-funnel attention figure, and attention is the cheapest part of the funnel to inflate. A polarising or borderline-clickbait opener can push hook rate well past 30% and still produce nothing worth the impression, because stopping the scroll and earning a buyer are two different jobs. So a benchmark on hook rate alone tells you how often the scroll stopped, never whether stopping it paid. The bands above are useful for spotting an opener that is plainly broken, not for declaring an ad good, which is a verdict only cost per result can deliver. Use the range to triage, then let the downstream numbers decide.",[12,108,110],{"id":109},"hook-rate-thumbstop-ratio-and-hold-rate","Hook rate, thumbstop ratio, and hold rate",[17,112,113],{},"Three metrics get tangled together constantly, and untangling them is half the battle. Two of them are the same thing, and the third measures a different stage of the same funnel. Naming each one cleanly stops you from comparing numbers that were never meant to be compared.",[17,115,116,117,122],{},"Start with the easy clarification. Hook rate and thumbstop ratio are identical: both are 3-second video plays divided by impressions. Hook rate is the term most performance teams reach for, thumbstop ratio is common in agency reporting and in older creative playbooks, and a few tools surface one without the other. If you see both in the same dashboard reading the same value, that is not a bug, it is the same formula labelled twice. The deeper how-to lives in our companion piece on the ",[118,119,121],"a",{"href":120},"\u002Fblog\u002Ffacebook-ad-thumbstop","thumbstop ratio",", which walks the editing levers that move the number.",[17,124,125],{},"Hold rate is the genuinely different one. Where hook rate reads the opening, hold rate reads everything after it: of the people the hook already stopped, what share stayed for the payoff. The usual formula is ThruPlays divided by 3-second video plays. Per Meta, a ThruPlay counts a video watched to completion if it is fifteen seconds or shorter, or watched for at least fifteen seconds if it is longer, with full length treated as about 97% of the clip because people drop off as content fades out. So hold rate is a depth-and-retention metric, while hook rate is a top-of-feed attention metric. A video can have a great hook rate and a poor hold rate (it stops people, then loses them), or the reverse (few arrive, but those who do stay).",[47,127,128,144],{},[50,129,130],{},[53,131,132,135,138,141],{},[56,133,134],{},"Metric",[56,136,137],{},"Formula",[56,139,140],{},"What it reads",[56,142,143],{},"When it is the problem",[63,145,146,160,174,188],{},[53,147,148,151,154,157],{},[68,149,150],{},"Hook rate (same as thumbstop ratio)",[68,152,153],{},"3-second plays \u002F impressions",[68,155,156],{},"Did the opener stop the scroll",[68,158,159],{},"Low: the first frames are invisible in the feed",[53,161,162,165,168,171],{},[68,163,164],{},"Hold rate",[68,166,167],{},"ThruPlays \u002F 3-second plays",[68,169,170],{},"Did the stopped viewers stay for the payoff",[68,172,173],{},"Low: the body loses people after the hook",[53,175,176,179,182,185],{},[68,177,178],{},"Click-through rate",[68,180,181],{},"Link clicks \u002F impressions",[68,183,184],{},"Did the right person want to act",[68,186,187],{},"Low with a high hook rate: wrong promise to the wrong viewer",[53,189,190,193,196,199],{},[68,191,192],{},"Cost per result",[68,194,195],{},"Spend \u002F results",[68,197,198],{},"Did attention turn into outcomes",[68,200,201],{},"High: attention is not converting downstream",[17,203,204],{},"Read them in that order and they form a repair workflow rather than a wall of numbers. A low hook rate means nothing downstream was ever tested, so fix the opener first. A healthy hook rate with a low hold rate means the opener wrote a cheque the body could not cash, so fix the beat right after the hook. A healthy hook rate and hold rate with a weak click-through rate means the ad entertained but never asked, so the fix is the call to action, not the opening. Diagnosing in that sequence saves you from rewriting a perfectly good opener when the real leak was three seconds later.",[12,206,208],{"id":207},"why-the-first-3-seconds-gate-everything","Why the first 3 seconds gate everything",[17,210,211],{},"Hook rate earns its place at the top of the funnel because retention compounds from it, and the compounding is steep. Figures attributed to Facebook and reported by Marketing Essentials Lab describe the drop-off: of the people who watch the first three seconds, roughly 65% reach the ten-second mark, and 45% of those reach thirty seconds. Stack those together and the arithmetic is unforgiving. If a thousand people see your ad and only 200 clear three seconds, then about 130 reach ten seconds and around 58 reach thirty. The opener does not just affect the start of your funnel; it sets the ceiling on every stage after it.",[17,213,214],{},"That ceiling is why the opening seconds are the part of the ad with the least time, not the most. Meta's own feed-attention research found it takes only 0.25 seconds of exposure for people to recall mobile feed content at a statistically significant rate, and that people spend on average 1.7 seconds with a piece of content on mobile versus 2.5 seconds on desktop. A quarter of a second to register, under two seconds to decide whether to stay. A logo card, a slow fade-in, or a branded intro animation spends that budget on nothing, and the viewer is gone before your message arrives.",[17,216,217],{},"A weak hook rate is also expensive in a way the column alone does not show. WordStream's 2025 benchmarks put the average Facebook Ads click-through rate for a traffic objective at 1.71% and the cost per click at $0.70, both USD medians across hundreds of campaigns. Those are feed-engagement numbers, and they only get a chance to fire if someone watched first. Every impression you paid for that died inside the first three seconds is spend with no shot at the click, the lead, or the sale. The reach is enormous (Facebook ads could reach about 2.28 billion people worldwide in January 2025, per DataReportal), but raw reach you cannot stop is just an expensive way to be scrolled past.",[17,219,220],{},"There is a feedback loop on top of the funnel math. Meta's delivery system reads early engagement when it decides how widely and how cheaply to distribute your ad, and that system leans on creative signal more every year. The retrieval and ranking stack behind Advantage+ now scores ads partly on how people respond to them, and Meta has reported its GEM ranking model lifting ad conversions by 5% on Instagram and 3% on Facebook Feed. A video that holds attention in the opening seconds tends to earn more efficient delivery, which compounds the savings. The reverse is also true: a video everyone scrolls past teaches the system your ad is weak, and weak ads get more expensive to serve.",[12,222,224],{"id":223},"how-to-lift-the-first-3-seconds","How to lift the first 3 seconds",[17,226,227],{},"The good news in all of this is that hook rate moves on the opening, not the whole production, so the fix is almost always editorial rather than a reshoot. Four levers carry most of the number, and each works on footage you already paid to make.",[17,229,230],{},"The first 1.5 seconds carry the heaviest weight, because the scroll-stop decision happens almost instantly. The question is simply what fills the frame the moment your ad appears. Cut any logo intro, brand sting, or slow establishing shot and open instead on motion, a human face mid-expression, or a concrete problem state the viewer recognises as their own. Leading with the most arresting frame in your footage stops the thumb far more reliably than a polished brand opener that resolves a second too late.",[17,232,233],{},"The thumbnail is the second lever, and it matters more than most advertisers realise. For autoplay-muted placements and for the still shown before play, the thumbnail is effectively your first impression, and the default frame Meta picks is rarely your strongest. A static brand card loses to a frame with movement, tension, or a face caught mid-reaction. Test two first frames from the same video and keep whichever earns the higher three-second-play rate; it is one of the cheapest wins available because it changes what the resting eye registers without touching a single clip.",[17,235,236],{},"The opening text overlay is the third, because most of the feed scrolls on mute. A short, legible line burned into the first second can carry the hook for the majority of viewers who never turn sound on. A curiosity question or a sharp problem statement on the first frame gives the scroll a reason to pause before the product ever appears, and on full-screen placements that line has to sit in the centre band, clear of the platform chrome at the top and bottom of a 9:16 frame.",[17,238,239,240,244],{},"The fourth lever is reveal timing: delay the product. A product-first opener assumes the viewer already cares, which a cold audience does not. Hold the bottle, the gadget, or the packshot until after the hook has earned a couple of seconds, and the same footage stops far more people. For the named opening patterns that do this well, our guide to ",[118,241,243],{"href":242},"\u002Fblog\u002Ffacebook-ad-hooks","Facebook ad hooks"," breaks down fifteen of them with real examples.",[47,246,247,260],{},[50,248,249],{},[53,250,251,254,257],{},[56,252,253],{},"Lever",[56,255,256],{},"What to change",[56,258,259],{},"Reshoot needed",[63,261,262,273,284,294],{},[53,263,264,267,270],{},[68,265,266],{},"First 1.5 seconds",[68,268,269],{},"Cut the logo or fade-in; open on motion, a face, or a problem state",[68,271,272],{},"No, re-edit existing footage",[53,274,275,278,281],{},[68,276,277],{},"Thumbnail",[68,279,280],{},"Swap the still frame to one with movement or expression",[68,282,283],{},"No",[53,285,286,289,292],{},[68,287,288],{},"Opening overlay",[68,290,291],{},"Add a curiosity question or problem line on frame one, inside the safe zone",[68,293,283],{},[53,295,296,299,302],{},[68,297,298],{},"Reveal timing",[68,300,301],{},"Delay the product until after the hook lands",[68,303,304],{},"No, re-sequence clips",[17,306,307],{},[32,308],{"alt":309,"src":310},"A bright open editing workspace with a vertical phone video timeline on screen, the opening seconds of a clip highlighted, warm natural light across a tidy desk.","\u002Fimages\u002Fblog\u002Ffacebook-ad-hook-rate-benchmark-editing-opener.webp",[12,312,314],{"id":313},"read-hook-rate-the-way-it-was-meant-to-be-read","Read hook rate the way it was meant to be read",[17,316,317],{},"Hook rate is a diagnostic, not a scoreboard, and treating it as a goal in itself is how teams end up with arresting openers that win attention and lose money. Three habits keep it in its lane.",[17,319,320],{},"First, segment before you judge. Resist reading hook rate as one account-wide number. Break it down by placement, because a Reels-first audience scrolls differently from a Feed audience and the same opener can swing widely between them. Segment by audience temperature too, since a cold prospecting set and a warm retargeting pool will not give you comparable numbers, and a blended report hides which opener is actually working. The custom metric is built once; the segmentation is what turns it into a signal.",[17,322,323],{},"Second, read it next to intent. Hook rate measures attention, full stop. A shocking or confusing opener can spike the three-second-play rate and still tank downstream, so always pair it with click-through rate and cost per result. A strong hook rate with a weak click-through rate is an opener winning attention from the wrong person, or making a promise the rest of the ad does not keep. A weak hook rate and weak click-through rate is a dead opener that never got the body a fair test. The pairing is the whole point: hook rate tells you whether the scroll stopped, the downstream metrics tell you whether stopping it was worth anything.",[17,325,326],{},"Third, build a baseline and beat it. Ignore any blog that presents a universal target as fact, including the directional band in this article. Run a handful of creatives, record their hook rates, and let the median of your own winners become the bar each new ad has to clear. That number reflects your placements, your audiences, your product, and your video style, which is exactly why it outperforms any external figure as a yardstick. As your creative improves, the bar rises with it, and the benchmark question quietly answers itself.",[17,328,329],{},"Then close the loop into this week's work. Pull your last thirty days at the ad level, not the campaign level, and rank your videos by hook rate. Flag the bottom quartile and ask one question of each: what fills the first 1.5 seconds, and is it earning the stop or wasting it. Most weak openers fail the same way, with a logo intro, a slow establishing shot, or the product front and centre before anyone cares. Re-edit those, do not reshoot them: cut to the strongest frame, add a one-line overlay, swap the thumbnail, delay the reveal, and relaunch the variant. Ship two or three first-frame versions of the same video against each other, let hook rate pick the survivor, and roll that learning into the next round. A platform like AdPlay.ai keeps that whole research-to-relaunch loop in one place, but the discipline holds with any workflow: the advertisers who compound results are the ones who turn each read into the next test, fast. The better opener is almost always hiding three seconds into the video you already made. Your job is to find it and put it first.",{"title":331,"searchDepth":332,"depth":332,"links":333},"",2,[334,335,336,337,338,339],{"id":14,"depth":332,"text":15},{"id":38,"depth":332,"text":39},{"id":109,"depth":332,"text":110},{"id":207,"depth":332,"text":208},{"id":223,"depth":332,"text":224},{"id":313,"depth":332,"text":314},null,"neutral","What hook rate means, the benchmark range to aim for, how it differs from thumbstop and hold rate, and how to lift the first 3 seconds.",[],"md",[346,349,352,355,358,361,364,367],{"question":347,"answer":348},"What is a good hook rate for Facebook ads in 2026?","There is no official Meta benchmark, so read any single number as directional. Many practitioners treat a hook rate around 25-30% as solid, with above 30% strong and below roughly 20% a sign the opener needs a rebuild. The figure swings hard with placement, audience temperature, video style, and length, so the most reliable bar is your own account median across a dozen or more ads. An ad several points above your median is a winner regardless of what an external glossary claims.",{"question":350,"answer":351},"How do you calculate hook rate?","Divide your 3-second video plays by impressions, then read it as a percentage. An ad with 2,500 three-second plays on 10,000 impressions has a hook rate of 25%. Meta reports the two inputs as separate columns but never their ratio, so you build hook rate yourself as a custom metric in Ads Manager and it then appears as a sortable column on every video report.",{"question":353,"answer":354},"What counts as a 3-second video play?","Per Meta, a 3-second video play is counted each time your video plays for at least three seconds, or for nearly its full length if the clip is shorter than three seconds. It is counted per impression and excludes replays. That count is the numerator of your hook rate, which is why the metric reads the share of paid impressions that earned three real seconds of attention rather than a vanity view count.",{"question":356,"answer":357},"What is the difference between hook rate and thumbstop ratio?","There is none. Hook rate and thumbstop ratio are the same formula (3-second video plays divided by impressions) under two names: hook rate is the term most performance teams use, thumbstop ratio is common in agency reporting. If a tool or a report shows one and not the other, it is measuring the identical thing. For the editing techniques that lift it, see our guide on thumbstop ratio at \u002Fblog\u002Ffacebook-ad-thumbstop.",{"question":359,"answer":360},"What is the difference between hook rate and hold rate?","Hook rate reads the opening: of everyone reached, how many watched three seconds. Hold rate reads everything after: of the people the hook stopped, how many stayed for the payoff, usually measured as ThruPlays divided by 3-second video plays. A low hook rate with a high hold rate means strong content few people ever reached, so replace only the opener. A high hook rate with a low hold rate means the opener over-promised and the body let viewers down.",{"question":362,"answer":363},"Is hook rate a native Meta metric?","No. Meta reports 3-second video plays and impressions as separate columns but does not show their ratio. You build hook rate as a custom metric in Ads Manager: open Customize Columns, choose Create Custom Metric, and define it as 3-second video plays divided by impressions. Save it once and it sits next to cost per result on every video report afterward, with no exporting and dividing by hand.",{"question":365,"answer":366},"Does a high hook rate guarantee sales?","No. Hook rate measures attention, not intent. A shocking or misleading opener can stop the scroll and still fail to convert, so always read hook rate alongside downstream metrics like click-through rate and cost per result. An ad with a strong hook rate and a weak click-through rate is winning attention and losing the message. See our guide to a good click-through rate at \u002Fblog\u002Fgood-ctr-facebook-ads.",{"question":368,"answer":369},"Should I measure hook rate by placement?","Yes. A Reels-first audience scrolls differently from a Feed audience, and the same opener can swing widely between them, so a blended account-wide number hides the signal. Build the custom metric once, then segment your report by placement and by audience temperature, since a cold prospecting set and a warm retargeting pool will not produce comparable hook rates and averaging them obscures which opener is actually working.","\u002Fimages\u002Fblog\u002Ffacebook-ad-hook-rate-benchmark-hero.webp","You paid for every impression the second your ad entered the feed, but you only earn attention if the scroll actually stops. Hook rate is the one number that tells you how often it did: of everyone Meta showed your video to, how many watched past three seconds. It is the cleanest read on whether your opening seconds are working, and the honest answer to what counts as good is more about your own account history than any benchmark a glossary hands you.",{},true,"\u002Fblog\u002Ffacebook-ad-hook-rate-benchmark","2027-01-22",{"title":5,"description":342},[378,382,385,388,392,396,400,403,406],{"label":379,"url":380,"year":381},"Meta Business Help Center, 3-Second Video Plays","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F743427195703387","2026",{"label":383,"url":384,"year":381},"Meta Business Help Center, About video metrics for ads","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F2146677122218192",{"label":386,"url":387,"year":381},"Meta Business Help Center, About ThruPlay","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F2051461368219124",{"label":389,"url":390,"year":391},"Meta for Business, Capturing Attention in Feed: The Science Behind Effective Video Creative","https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fnews\u002Finsights\u002Fcapturing-attention-feed-video-creative","2016",{"label":393,"url":394,"year":395},"Marketing Essentials Lab, The Three-Second Social Media Rule","https:\u002F\u002Fmarketingessentialslab.com\u002F%E2%80%A8the-three-second-social-media-rule\u002F","2021",{"label":397,"url":398,"year":399},"WordStream, Facebook Ads Benchmarks 2025","https:\u002F\u002Fwww.wordstream.com\u002Fblog\u002Ffacebook-ads-benchmarks-2025","2025",{"label":401,"url":402,"year":399},"Socialinsider, 2025 Social Media Video Performance Benchmarks","https:\u002F\u002Fwww.socialinsider.io\u002Fsocial-media-benchmarks\u002Fsocial-media-video-statistics",{"label":404,"url":405,"year":399},"DataReportal, Essential Facebook Statistics and Trends","https:\u002F\u002Fdatareportal.com\u002Fessential-facebook-stats",{"label":407,"url":408,"year":399},"Engineering at Meta, GEM Generative Ads Recommendation Model","https:\u002F\u002Fengineering.fb.com\u002F2025\u002F11\u002F10\u002Fml-applications\u002Fmetas-generative-ads-model-gem-the-central-brain-accelerating-ads-recommendation-ai-innovation\u002F",[410,414,417,421,424,427,431,434,437,441],{"label":411,"value":412,"source":413},"Hook rate formula (3-second video plays divided by impressions, built as a custom metric)","3-sec plays \u002F impressions","Meta Business Help Center, 2026",{"label":415,"value":416,"source":413},"Meta's 3-second video play definition (per impression, replays excluded)","plays >=3s",{"label":418,"value":419,"source":420},"Directional hook rate many practitioners treat as solid (account-specific, not a Meta figure)","~25-30%","Marketing Essentials Lab, 2021",{"label":422,"value":423,"source":420},"Of viewers who clear the first 3 seconds, share reaching 10 seconds","65%",{"label":425,"value":426,"source":420},"Of those 10-second viewers, share reaching 30 seconds","45%",{"label":428,"value":429,"source":430},"Exposure needed to recall mobile feed content at a significant rate","0.25 seconds","Meta for Business, 2016",{"label":432,"value":433,"source":430},"Average time spent with a piece of content in the mobile feed","1.7 seconds",{"label":435,"value":436,"source":413},"ThruPlay threshold (completion if \u003C=15s, else at least 15 seconds) the deeper hold metric","completion or >=15s",{"label":438,"value":439,"source":440},"People Facebook ads could reach worldwide in January 2025","2.28 billion","DataReportal, 2025",{"label":442,"value":443,"source":444},"Average Facebook Ads CTR, traffic objective, 2025 median (USD)","1.71%","WordStream, 2025","blog\u002Ffacebook-ad-hook-rate-benchmark","_APxEDpUoehvmxHrJKvMa0TNhrv5GIr7uTwHdbRbCp0",1786093699295]